When his grandmother thanked him for finally making her financial picture understandable, Michael Merlin began to feel the pull toward wealth management. A Holocaust survivor, his grandmother often experienced difficulties wading through complicated financial terms and concepts, even with other capable members of the family assisting her.
Taking on the Myths About Financial Planning
Early in his career, Merlin identified common myths about wealth management. Many believe the process is always daunting and burdensome. Others see it as only important as you grow older or accumulate more appreciable assets. These attitudes often result in negative trickle-down thinking–an attitude that causes some to not pay close attention to their finances and to grow fearful of the process. On a societal level, not enough emphasis is placed on providing both young people and adults with adequate financial education.
Merlin Wealth Management
Michael built Merlin Wealth Management (MWM) on the belief that financial planning is necessary for everyone. Each person needs to receive adequate instruction and actively participate in their financial future. Furthermore, the company and its founder operate on the pretense that responsible financial planners have the ability and responsibility to explain every aspect of the process in language clients can understand. Another MWM mantra is that wealth management is not only reserved for wealthy subjects, and the entity prides itself on working with customers of varying backgrounds.
“The wealthier you are, the higher quality planning and resources you can access, but even those starting out deserve high-level advice.” Merlin said.
In 2020, MWM combined with Rockefeller Capital Management, an entity Merlin proudly proclaimed shares the same values as MWM.
Never Stopping
Neither Merlin nor his company have always traveled on smooth pavement. He encountered numerous struggles throughout the years. The dot com bubble, the aftermath of the September 11 attacks, the late 2000s economic downturns, and most recently, the Covid-19 pandemic each presented a trial of their own. At times, he grew frustrated. Still, he never stopped.
“Stopping is the differentiator between unsuccessful and successful people,” Merlin said. “Successful people never give up.”
Longevity is Not Merely About Health
The experience and knowledge Merlin attained leading an accomplished wealth management firm has provided the perfect backdrop for his most recent move to author. In his book Financial Longevity, he presents strategies designed to help you develop optimal financial habits and map out a fruitful economic future.
The proceeds from this endeavor will benefit his love for education. Merlin founded the Perpetual Path Foundation, whose goal is to create quality financial education content for students. Additionally, he has endowed a collegiate-level wealth management course in his home state of Georgia’s Kennesaw State University.
Predicting the Next Chapter
Naturally, like any corporate executive, Merlin yearns to see his establishment grow and expresses gratitude that the firm is witnessing expansion.
“We’re still growing, which is great,” he said. “The lifeblood of any organization is growth.”
As part of that growth, he looks forward to watching both his book and company provide financial literacy to young people and inspire a new generation to embrace wealth management. Visit Michael’s website today to learn more about Financial Longevity and the educational opportunities springing from it.
The information provided in this article is for general informational and educational purposes only. It is not intended as legal, financial, medical, or professional advice. Readers should not rely solely on the content of this article and are encouraged to seek professional advice tailored to their specific circumstances. We disclaim any liability for any loss or damage arising directly or indirectly from the use of, or reliance on, the information presented.
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